Role: UX/UI Design
Conducted research and interviews with stakeholders and users, and reviewed the current process to create a seamless workflow that integrated the additional requirements.
National Christian Foundation
The National Christian Foundation (NCF) aimed to introduce a new method for grantees to contribute during their digital transformation. They required an interim solution that closely mirrored the existing process to ensure a seamless user experience.
Role: UX/Architect
A prototype was developed for testing purposes before finalizing the design and handing it over to engineers for production.
State Farm
State Farm aimed to streamline their payment process with a new mobile app. However, policyholders faced issues with incomplete payments and transaction uncertainties, leading to increased call volumes to agents and the call center.
Design Process
Discover: Begin by conducting thorough research to understand user needs, market trends, and project requirements. This phase involves gathering insights through user interviews, surveys, and competitive analysis.Define: Synthesize the research findings to clearly articulate the problem statement and project goals. Create personas, user journey maps, and define key performance indicators (KPIs) to guide the design process.Design: Develop wireframes, prototypes, and visual designs that align with user needs and project objectives. Iterate on designs based on feedback and usability testing to ensure the solutions are intuitive and effective.Deliver: Finalize the design and collaborate with development teams to ensure seamless implementation. Conduct final usability tests and gather feedback to refine the product before launch.
About Me
As a seasoned UX/UI Design Engineer with over 20 years of experience, I specialize in creating intuitive and visually appealing digital experiences. By integrating design thinking principles and human-centered design, I ensure that user needs are seamlessly translated into functional interfaces. My expertise extends to leveraging AI and large-scale enterprise applications to deliver innovative solutions. Design is not just my profession; it is my passion and a genuine expression of self.
