Shalon Simpson
UX UI Design Engineer and Consultant
Role: UX/UI Design
Conducted research and interviews with stakeholders and users, and reviewed the current process to create a seamless workflow that integrated the additional requirements.
National Christian Foundation
The National Christian Foundation (NCF) aimed to introduce a new method for grantees to contribute during their digital transformation. They required an interim solution that closely mirrored the existing process to ensure a seamless user experience.
Role: UX/Architect
A prototype was developed for testing purposes before finalizing the design and handing it over to engineers for production.
State Farm
State Farm aimed to streamline their payment process with a new mobile app. However, policyholders faced issues with incomplete payments and transaction uncertainties, leading to increased call volumes to agents and the call center.
Design Process
Discover: Begin by conducting thorough research to understand user needs, market trends, and project requirements. This phase involves gathering insights through user interviews, surveys, and competitive analysis.Define: Synthesize the research findings to clearly articulate the problem statement and project goals. Create personas, user journey maps, and define key performance indicators (KPIs) to guide the design process.Design: Develop wireframes, prototypes, and visual designs that align with user needs and project objectives. Iterate on designs based on feedback and usability testing to ensure the solutions are intuitive and effective.Deliver: Finalize the design and collaborate with development teams to ensure seamless implementation. Conduct final usability tests and gather feedback to refine the product before launch.
Overcoming Limiting Beliefs
To support their mission of spiritual growth and empowerment, I was brought in to create compelling graphic design materials for their upcoming conference. Through visually engaging collateral, I helped translate their message into inspiring branding, ensuring clarity, impact, and a seamless experience for attendees. My designs reflect the heart of their vision—bridging faith, purpose, and transformation
ParaTech
To bring ParaTech's vision to life, I developed a cohesive logo and branding that reflects clarity, innovation, and accessibility—the core of their engineering mission. By creating a strong visual identity, I helped transform complex ideas into approachable solutions, ensuring her brand resonates with those seeking reliable expertise in land and construction-related engineering.
Schdoodle
Schdoodle needed a fresh, playful redesign to better reflect its mission of sparking creativity in early learners. By blending minimalism with vibrant storytelling, I crafted a visual identity that enhances engagement while keeping the magic alive. From books to apparel, the refined design brings clarity, warmth, and an inspiring space where little minds can dream big.
Aruka Health
To bring their vision to life, I crafted a fresh logo and cohesive branding that reflects their commitment to natural, non-toxic hair care. By blending elegance with simplicity, the design embodies strength, vitality, and beauty—helping them connect with customers while staying true to their mission of healthy, radiant hair.
Mocha Selections
To amplify their mission of celebrating diversity and culture, I designed impactful booth materials, including banners and tablecloths, for their conference presence. The visuals reflect resilience, grace, and individuality—creating a bold, welcoming space that captures the essence of their brand while engaging attendees with purpose and style.
Logo Design
I create clean, purposeful logos that blend creativity with clarity. Each design tells a story—capturing a brand’s essence and translating ideas into visuals that inspire and engage. Balancing strategy with simplicity, my logos make a lasting impact, ensuring brands connect meaningfully with their audience.
About Me
I'm a UX/UI Design Engineer with 20+ years of experience creating intuitive, user-centered digital experiences that are both functional and visually compelling. I specialize in blending design thinking with emerging technologies—including AI and enterprise-scale systems—to build future-ready solutions that meet real user needs.My background spans UX strategy, interface design, and branding, with a strong foundation in graphic design that brings clarity and impact to every project. Whether crafting seamless web apps or scalable design systems, I approach each challenge with creativity, empathy, and a deep commitment to excellence.For me, design isn’t just what I do—it’s how I connect ideas, solve problems, and bring visions to life.
