Shalon Simpson
UX Product and Instructional Designer
UX/UI Design
Role: UX/UI Designer
Conducted research and interviews with stakeholders and users, and reviewed the current process to create a seamless workflow that integrated the additional requirements.
National Christian Foundation
The National Christian Foundation (NCF) aimed to introduce a new method for grantees to contribute during their digital transformation. They required an interim solution that closely mirrored the existing process to ensure a seamless user experience.
Role: UX/Architect
A prototype was developed for testing purposes before finalizing the design and handing it over to engineers for production.
State Farm
State Farm aimed to streamline their payment process with a new mobile app. However, policyholders faced issues with incomplete payments and transaction uncertainties, leading to increased call volumes to agents and the call center.
Design Process
Understand: I begin by clarifying context — user needs, constraints, goals, and the underlying system. This includes reviewing existing materials, identifying gaps, and translating ambiguity into structured insight.Frame: I synthesize what I’ve learned into a clear problem definition. I map flows, identify patterns, and articulate the opportunities that will guide the solution. This is where complexity becomes direction.Design: I explore solutions through wireframes, prototypes, diagrams, and visual systems. I iterate quickly, test assumptions, and refine based on feedback to ensure the design is intuitive, scalable, and aligned with user needs.Translate: I convert design decisions into clear documentation, specifications, and narratives that help teams build with confidence. This includes instructional content, component guidelines, and cross‑functional communication.Deliver: I collaborate closely with development, validate usability, and refine details to ensure the final product is coherent, accessible, and effective.
Graphic Design
Overcoming Limiting Beliefs
To support their mission of spiritual growth and empowerment, I was brought in to create compelling graphic design materials for their upcoming conference. Through visually engaging collateral, I helped translate their message into inspiring branding, ensuring clarity, impact, and a seamless experience for attendees. My designs reflect the heart of their vision—bridging faith, purpose, and transformation
ParaTech
To bring ParaTech's vision to life, I developed a cohesive logo and branding that reflects clarity, innovation, and accessibility—the core of their engineering mission. By creating a strong visual identity, I helped transform complex ideas into approachable solutions, ensuring her brand resonates with those seeking reliable expertise in land and construction-related engineering.
Schdoodle
Schdoodle needed a fresh, playful redesign to better reflect its mission of sparking creativity in early learners. By blending minimalism with vibrant storytelling, I crafted a visual identity that enhances engagement while keeping the magic alive. From books to apparel, the refined design brings clarity, warmth, and an inspiring space where little minds can dream big.
Aruka Health
To bring their vision to life, I crafted a fresh logo and cohesive branding that reflects their commitment to natural, non-toxic hair care. By blending elegance with simplicity, the design embodies strength, vitality, and beauty—helping them connect with customers while staying true to their mission of healthy, radiant hair.
Mocha Selections
To amplify their mission of celebrating diversity and culture, I designed impactful booth materials, including banners and tablecloths, for their conference presence. The visuals reflect resilience, grace, and individuality—creating a bold, welcoming space that captures the essence of their brand while engaging attendees with purpose and style.
Logo Design
I create clean, purposeful logos that blend creativity with clarity. Each design tells a story—capturing a brand’s essence and translating ideas into visuals that inspire and engage. Balancing strategy with simplicity, my logos make a lasting impact, ensuring brands connect meaningfully with their audience.
Urban Design
Residential ADU Site Plan — Conceptual Placement Study
This conceptual site plan explores the placement of a 640 sq ft accessory dwelling unit (ADU) on a residential lot in Gwinnett County. Using publicly available zoning data and dimensional estimates, I analyzed setbacks, access, privacy, and spatial relationships to determine feasible placement options. Multiple scenarios were evaluated before selecting a layout that balances privacy, access, and site constraints. This project demonstrates my ability to interpret zoning requirements and translate technical information into clear, visually communicative plans — even without a formal survey.
Conceptual study based on zoning research. No formal survey used.
About Me
About Me
I’m a UX Product and Instructional Designer with over 20 years of experience turning complexity into clarity. My work sits at the intersection of systems thinking, visual communication, and user‑centered problem solving.I design scalable frameworks, intuitive interfaces, and structured content that help people understand, navigate, and act with confidence. My background spans design strategy, branding, instructional design, and spatial reasoning — giving me a uniquely holistic approach to how information, interfaces, and environments work together.Whether I’m creating component libraries, mapping user journeys, developing learning experiences, or translating technical constraints into visual plans, I approach every challenge with empathy, precision, and a deep respect for clarity.Design isn’t just what I do — it’s how I connect ideas, solve problems, and turn vision into impact.
